(CPA News, 2008) It is related in the CPA News article that brand and marketing strategy should involve making clients aware of the green building services of the firm prior to beginning construction on a new green building or in the case in which they are thinking about "retrofitting an existing one. There are substantial tax deductions available..." (2008) for both.

FINDINGS & CONCLUSION

It has been indicated in this study that the role of accounting and financial management in the green building construction is one that is vital and determinative of project success and is a role that requires the individual take the initiative in addressing construction design and development and the associated costs, initiative funding, and even marketing and sales. This study has found that 'green construction'...

(2008) Green Building Regulations Proliferating. Residential Architect. 23 Jul 2008. Online available at http://www.residentialarchitect.com/industry-news.asp?sectionID=275&articleID=743900
Meyerson, Andrew (2005) the Dollars and Cents of Green Construction. Consulting Case Study. Journal of Accountancy. May 2005. Online available at http://www.aia.org/static/state_local_resources/adv_sustainability/Green%20Economics/Dollars_Cents_Green_Construction.pdf

CPA Green Marketing:Growing Your Practice (2008) CPA News. Online available at http://sourcecorp.wordpress.com/2008/08/01/cpa-green-marketing-growing-your-practice/#more-117

Green Building Construction from an Accounting Perspective